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Bikefix has been my most important
client, and in many ways we have the
ideal Client / Designer relationship.
I began my career there as a customer,
and then worked In the shop for six
years giving me a pretty good understanding
of the nature of their customers and
products.
As a client they pose a fantastic
opportunity for design solutions.
They sell quality products that are
not cheap and yet are relatively unknown.
They believe in the product they sell and are willing to experiment
with their PR material.
People who shop at bikefix are individuals,
with their own way of approaching
problems. If we were going to expand
this niche, we would ask our readers
to re-think cycling, get people to
re-asses what it is to be a commuter
and consider the option of using a
bike, broadening the idea of cycle
as useful mode of transport.
We discuss the broader issues, I develop
concepts take photographs and create
the material, like I said the ideal
client / designer relationship. |
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